SAN FRANCISCO – June 22, 2021 – Bospar, the boutique PR firm that puts tech companies on the map, today announced that principal Curtis Sparrer will address African Leadership University on June 23 to talk about research and PR. The university, which has been heralded as the “Harvard” of Africa, was founded by Fred Swanike in 2013 to develop the next generation of African leaders.
During his presentation, Sparrer will discuss why research-driven campaigns are useful tools for PR pros.
“These campaigns deliver real-time benefits time and time again,” Sparrer said. “In addition to creating a win-win between PR professionals and journalists, research-driven campaigns support thought leadership initiatives and can help increase overall PR volume.”
In terms of the return on investment, Sparrer said, research-driven projects can deliver real value. They typically secure a high number of media placements, averaging anywhere between 10 and 30 articles per month.
“Understanding what type of PR delivers real results is the kind of practical knowledge that is invaluable to anyone looking to make their mark in the world,” said Sparrer. “I’m excited to be able to share these learnings with ALU students.”
Unlike a traditional university program, ALU students declare missions and define their educational experience by the impact they want to make in the world. Just 10% of learning happens in the classroom, and the rest unfolds in hands-on settings like internships and off-campus projects.
“I believe events like these allow young learners to appreciate the wealth of knowledge there is out there and hopefully start to understand how they can leverage this for a positive impact” said Emmanuel Munyarukumbuzi, ALU Faculty: Leadership Core, Communicating for Impact. “We are very lucky the panelists come from a diverse background both professionally and geographically; this will add to the richness of the conversations. Communication and storytelling based on data and technology will continue to play a critical role in any society. As an educator, I feel students will benefit from this exposure.”
Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a long-time PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.