Bospar PR: Trump Makes a Third of Us Less Proud to Be American

New Fourth of July survey from boutique PR firm reveals how Trump’s presidency is affecting Americans’ sense of patriotism

SAN FRANCISCO — July 2, 2018 — New data released today from Bospar, the boutique PR firm that puts tech companies on the map, discovered that 33 percent of Americans say President Donald Trump has them feeling less proud to be an American. About a quarter (24 percent) of Americans say President Trump has them feeling prouder, while the rest (about 44 percent) say Trump’s presidency has not affected their feelings about their country.

“I truly thought more people would be disappointed with our country after the headlines and social media activity we’ve measured,” said Curtis Sparrer, Bospar Principal. “Our colleagues Brent Shelton and Rachel Thomas recommended this research as crucial to understanding the conflicted feelings of our country. But it’s not simply measurement for measurement’s sake: At Bospar we need to understand American attitudes on the key issues of the day in order to advise our clients on the right strategies to connect with their stakeholders.”

The survey of more than 2,000 U.S. adults, conducted by Researchscape on behalf of Bospar from June 22-24, 2018, also asked when Americans feel most proud of their country and what they most love about the July 4th holiday. Here’s a breakdown of the results:

More proud to be American under Trump Less proud to be American under Trump
53 percent of Republicans 55 percent of Democrats
9 percent of Democrats 6 percent of Republicans
36 percent of adults over age 75 38 percent of adults age 34 or younger
26 percent of white Americans 30 percent of white Americans
20 percent of Latinos 41 percent of Latinos
12 percent of both Asian and black Americans 43 percent of both Asian and black Americans
28 percent of Americans living in rural areas 35 percent of Americans living in cities
23 percent of Californians 37 percent of Californians
26 percent of people living in the South 28 percent of people living in the South

By gender, men feel more (29 percent) and less (30 percent) proud to be American in about equal measure, while women are much more likely to feel less proud (35 percent) than more (19 percent).

Americans of all stripes proud of veterans

While Trump’s presidency may be divisive, Americans agree they feel most proud to be American when they think of the brave men and women of our armed forces (57 percent) — regardless of age, location or political affiliation.

Other things that make Americans proud to be Americans include:

Speaking of Independence Day, Americans feel pretty “un-ironic” about it: two-thirds (67 percent) said their favorite thing about the holiday was celebrating the country; 45 percent look forward to picnicking with family and friends; 32 percent love the fireworks; and 32 percent love the way it brings the community together.

About Researchscape

Researchscape International was founded by Jeffrey Henning, PRC, a serial entrepreneur dedicated to widening the audience for market research. He is best known for founding Perseus Development Corporation in 1993 and Vovici in 2006. For more information, visit

About Bospar

Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a long-time PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both large agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.

Share this post:

About Bospar

Bospar is the award-winning “politely pushy” tech and health public relations and marketing agency. The firm, which launched in 2015, provides clients with national support thanks to its distributed agency model. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, content creation and placement, and public affairs. Leaders from brands – including Alkermes, Standigm, Marqeta, Snowflake and Unisys – trust Bospar to drive category leadership for disruptive technologies and solutions.

For more, please visit: Politely Pushy Podcast, Our Blog, Success Stories or visit us on