New Fourth of July survey from boutique PR firm reveals how Trump’s presidency is affecting Americans’ sense of patriotism
SAN FRANCISCO — July 2, 2018 — New data released today from Bospar, the boutique PR firm that puts tech companies on the map, discovered that 33 percent of Americans say President Donald Trump has them feeling less proud to be an American. About a quarter (24 percent) of Americans say President Trump has them feeling prouder, while the rest (about 44 percent) say Trump’s presidency has not affected their feelings about their country.
“I truly thought more people would be disappointed with our country after the headlines and social media activity we’ve measured,” said Curtis Sparrer, Bospar Principal. “Our colleagues Brent Shelton and Rachel Thomas recommended this research as crucial to understanding the conflicted feelings of our country. But it’s not simply measurement for measurement’s sake: At Bospar we need to understand American attitudes on the key issues of the day in order to advise our clients on the right strategies to connect with their stakeholders.”
The survey of more than 2,000 U.S. adults, conducted by Researchscape on behalf of Bospar from June 22-24, 2018, also asked when Americans feel most proud of their country and what they most love about the July 4th holiday. Here’s a breakdown of the results:
| More proud to be American under Trump | Less proud to be American under Trump |
| 53 percent of Republicans | 55 percent of Democrats |
| 9 percent of Democrats | 6 percent of Republicans |
| 36 percent of adults over age 75 | 38 percent of adults age 34 or younger |
| 26 percent of white Americans | 30 percent of white Americans |
| 20 percent of Latinos | 41 percent of Latinos |
| 12 percent of both Asian and black Americans | 43 percent of both Asian and black Americans |
| 28 percent of Americans living in rural areas | 35 percent of Americans living in cities |
| 23 percent of Californians | 37 percent of Californians |
| 26 percent of people living in the South | 28 percent of people living in the South |
By gender, men feel more (29 percent) and less (30 percent) proud to be American in about equal measure, while women are much more likely to feel less proud (35 percent) than more (19 percent).
Americans of all stripes proud of veterans
While Trump’s presidency may be divisive, Americans agree they feel most proud to be American when they think of the brave men and women of our armed forces (57 percent) — regardless of age, location or political affiliation.
Other things that make Americans proud to be Americans include:
- Seeing Americans working together toward a common goal — 47 percent
- Thinking about the American Dream — 43 percent
- Thinking about the U.S. Constitution — 31 percent
- The Fourth of July — 31 percent
Speaking of Independence Day, Americans feel pretty “un-ironic” about it: two-thirds (67 percent) said their favorite thing about the holiday was celebrating the country; 45 percent look forward to picnicking with family and friends; 32 percent love the fireworks; and 32 percent love the way it brings the community together.
About Researchscape
Researchscape International was founded by Jeffrey Henning, PRC, a serial entrepreneur dedicated to widening the audience for market research. He is best known for founding Perseus Development Corporation in 1993 and Vovici in 2006. For more information, visit researchscape.com
About Bospar
Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a long-time PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both large agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.
