From pre-seed to Series C and beyond, Bospar’s “politely pushy” approach drives awareness, credibility and growth
SAN FRANCISCO – July 31, 2025 – Raising funding is more than a financial milestone—it’s a major opportunity to define your brand, shape industry perception and drive business goals. Bospar, the “politely pushy” PR and marketing firm that puts health and tech companies on the map, has revealed its approach to transforming funding news into media moments that matter.
Whether a company is emerging from stealth or announcing a Series C round, funding shows the market that investors have backed a company and its vision for the future. For startups, funding news is one of the best opportunities to reach customers, partners and new hires—while clarifying the company’s market positioning and vision.
Bospar has helped dozens of startups launch out of stealth to reach the media reporters that matter and drive the coverage that supports their businesses.
“Your launch is the most complete story you’ll ever tell,” said Curtis Sparrer, Bospar principal and co-founder. “It’s your first and best chance to explain why your company exists, why the market needs your company’s product or service and why your team is the one to do it.”
Bospar’s successful launch of Alembic leveraged the company’s seed funding to highlight its breakthrough technology and secured a feature in VentureBeat. That coverage led directly to Alembic landing NVIDIA as a customer. The campaign ultimately earned 328 media placements and over 1 billion impressions.
Bospar approaches each funding stage with a bespoke strategy:
- Seed: Focus on vision, founder strength and a contrarian market insight
- Series A: Prove product-market fit and momentum
- Series B: Showcase growth metrics, customer traction and competitive edge
- Series C and beyond: Signal category leadership and readiness for IPO or strategic expansion
For AI startup Neurala, Bospar used its Series A round to tap into the growing interest in AI and the Neurala Brain, securing a feature on CNBC.
“In today’s competitive funding environment, capital alone doesn’t get you coverage,” Sparrer said. “Reporters are inundated with pitches. What breaks through is a sharp narrative or viewpoint that connects your raise to a broader trend or business challenge that resonates.”
With Landbase, Bospar framed the funding around a compelling market shift: the use of Agentic AI in outreach marketing. This approach earned a TechCrunch feature and extensive follow-on coverage.
Bospar advises founders to think beyond simply issuing a release. A successful funding announcement demands:
- Strategic timing aligned with news cycles
- Clear, outcome-driven messaging
- A decision about exclusive or embargoed outreach
- Matching story angles to the right reporters
“Media strategy is business strategy,” Sparrer added. “Do you want to drive sign-ups? Attract talent? Generate investor interest? Your PR plan should reflect your goals.”
A funding announcement is also a chance to build lasting relationships with key journalists. Bospar helps clients land initial stories and continue to nurture media connections for future product launches, executive profiles and trend commentary.
