Bospar Celebrated Pride 2021 With Events That Inspire, Educate and Entertain

SAN FRANCISCO—July 29, 2021—Bospar, the boutique PR firm that puts tech companies on the map, is pleased to announce it is a sponsor of PRWeek’s eBook showcasing its inaugural Pride in PR program, which celebrated the ongoing impact LGBTQ individuals have on the PR industry in the U.S. and around the world.

The free eBook is available for download today.

PRWeek’s Pride program – sparked by an idea pitched by Bospar principal Curtis Sparrer – profiled 30 inspirational LGBTQ leaders throughout the month of June. Sparrer was one of those highlighted. The illustrious group also included Joe Evangelisti, managing director, communications, JPMorgan Chase & Co; Karine Jean-Pierre, principal deputy press secretary, The White House; Brent Miller, senior director, global LGBTQ equality lead, Procter & Gamble; Lauren Verrusio, head of creator & consumer communications, YouTube; Sally Susman, EVP and chief corporate affairs officer, Pfizer; and Kevin Wong, VP of communications, The Trevor Project.

PRWeek – with Sparrer’s help – actually began gearing up for Pride 2021 in May. Sparrer appeared on Coffee Break with PRWeek editorial director Steve Barret, where they discussed being LGBTQ+ in the PR industry.

GLAAD tweeted about PRWeek’s month-long program and about Sparrer, noting his membership in the National Lesbian and Gay Journalists Association and StartOut and his push to galvanize LGBTQ visibility in PR and tech. San Francisco Business Times named Bospar the 7th largest LGBTQ business in San Francisco – up from 8th last year.

“We celebrate Pride because it’s so important for everyone to feel they can be their best, authentic selves,” said Sparrer. ”For people living in San Francisco or New York City, it may be hard to imagine what it means to a young gay person living in a small town in Texas to see the opportunities that exist, without having to deny who you are. But I haven’t forgotten, and that’s why I pitched Steve Barrett the idea in the first place and why I am so proud to be a part of the PRWeek list and to participate in all the activities that celebrate Pride.”

Bospar celebrated Pride month with a range of events to inspire, educate and entertain, including:

Throughout June, Bospar employees showed solidarity with LGBTQ+ colleagues and the community by joining virtual events, downloading rainbow logos to accompany their email signatures, and sharing stories on the company’s Slack and corporate social media channels.

“Everyone – gay and straight – needs to see LGBTQ+ people as leaders and professionals in a variety of industries, including public relations,” said Sparrer. “While it’s especially important for gay youth to have these leaders as role models, it’s also important that straight people see real- life examples of LGBTQ leaders – not just scripted characters on a television show. We all need to help shape the vision of what is possible.”

Download the eBook here!

About Bospar
Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a long-time PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.

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About Bospar

Bospar is the award-winning “politely pushy” tech and health public relations and marketing agency. The firm, which launched in 2015, provides clients with national support thanks to its distributed agency model. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, content creation and placement, and public affairs. Leaders from brands – including Alkermes, Standigm, Marqeta, Snowflake and Unisys – trust Bospar to drive category leadership for disruptive technologies and solutions.

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