One of the largest health conferences of the year is right around the corner: the Healthcare Information and Management Systems Society, better known as the 2025 HIMSS Global Health Conference and Exhibition. This year’s event will take plan March 3 through 6 in Las Vegas.

Of the many health conferences hosted on an annual basis, HIMSS has a unique focus on healthcare IT, digital health and innovation in the industry. The conference offers diverse content across keynotes, panel discussions, certifications and networking. It is also an excellent opportunity to check out the exhibitions of the competition and what they’re working on.

HIMSS offers exhibitors and other attendees with the opportunities to connect with key audiences of health tech companies – from policymakers to technology and business decision-makers such as C-suite executives, IT professionals and service providers – in one place.

But don’t forget the importance of meeting with media at HIMSS. With the right public relations approach, connecting with media can greatly increase the value you derive from HIMSS.

The health tech landscape is growing – with the right PR, you can too

It’s an exciting time to be in health tech. The industry is expected to reach $1.5 trillion by 2030 and may even surpass this projection. Healthcare is continuously transforming, focusing on digital health solutions, including AI, mobile health, electronic health records (EHRs), health analytics and telehealth. Such solutions aim to drive patient engagement and improve patient care.

It’s a noisy space, and it’s getting louder. Over 68,800 digital health and biotechnology companies have received significant funding rounds, reflecting robust growth in innovation and investment globally in 2024 alone.

To make the most of your time at HIMSS, you need a team of seasoned PR experts to help your company cut through the noise.

Reporters like new data and information – and a different take on trends

Bospar is the perfect partner to help you craft an impactful strategy that captures the attention of key national and industry media attending. We’ve done it for countless health tech clients and know what creates the recipe for success.

Our team of PR professionals connects health tech clients with media contacts attending HIMSS well before the event, long before their dance cards fill up for the conference. This helps to ensure their executives get face time with the outlets and reporters on your team’s wish list.

But for these conversations to be successful in fostering a connection with reporters, it’s essential to have some or all the following elements in hand:

• Internal or third-party proprietary data: What fresh insights, backed by data, can you provide that highlight the healthcare-related problem your company addresses?
• Company news: What can you share with reporters that they haven’t heard before?
• Hot takes on trends: Reporters are always looking to build their contact lists of go-to experts who can speak to what is happening in the healthcare landscape. But how do they decide who makes the cut? It’s those executives and subject matter experts who are willing and able to talk about more than just their own companies, products and services and can offer different – and sometimes provocative – insights on what’s happening in the larger industry who keep media coming back for more commentary.

Trade shows are demanding – outside PR helps with planning, on-site support and follow up

Events are eventful! Between meeting with prospects, managing booth exhibitions, keynote presentations and panel discussions, participating in an event like HIMSS can be a lot to handle.

Bospar’s team of media professionals excels at providing on-site media support at conferences. For instance, at this year’s Money20/20, Bospar set up in-person meetings and supported keynotes and panels to enhance media presence and boost brand visibility, attracting significant media interest and coverage. We also helped make our client’s event, IGEL Disrupt, a success.

Our team coordinates pre-scheduled and impromptu meetings with reporters attending the conference. Being able to both plan ahead and address on-the-spot meeting requests ensures that companies can connect with the largest number of relevant reports for the best outcomes.

Connections made at HIMSS 2025 don’t stay at HIMSS. Following your company’s attendance at the conference, Bospar keeps you connected – both with reporters you connected with at the event and with media that may not have had the chance to meet with your executive bench onsite. With carefully strategized follow-ups, Bospar continues to secure interviews following the event to ensure that when relevant opportunities arise, you are on reporters’ radar.

Ready to activate your PR strategy for HIMSS?

Is your company attending HIMSS 2025? If so, it’s time to start the conversation with Bospar. We will tailor a PR campaign that fits your needs and budget, creating momentum before, during and after the event. Get ready to elevate your company at HIMSS like never before.