PR Predictions for 2021

December 16, 2020

One of cool things about being in public relations is that we get to spend our days living in the news cycle. And for a news junkie like me, that is a lot of fun.

Staying relevant as a PR pro – particularly one who wishes to have any meaningful success in terms of pitching media – means that one must pay attention to what’s going on in terms of current events and simultaneously develop a “Spidey sense” around future trends. The ability to integrate what’s happening *now* with what may happen *tomorrow* is not only key to our success, it becomes another element that makes the job fun.

So, with future trends in mind, here are a few of our PR predictions for 2021:

I think we can all agree that this year has been something of a dumpster fire – and, with any luck, things will improve in 2021. But no matter what the outcomes are, you can be sure that Bospar will be in the mix, staying on top of the news and keeping an eye on what’s next for our clients.

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Curtis Sparrer Principal Bospar PR Marketing

About the author

Curtis Sparrer is a principal of Bospar PR. He has represented brands like PayPal, Tetris and the alien hunters of the SETI Institute. He is a member of the Forbes Communications Council and has written for Adweek, Forbes, the Dallas Morning News, and PRWeek. He is an active member of the National Lesbian Gay Journalist Association. Business Insider has twice listed him as one of the Top Fifty in Tech PR.