Aloha from Hawaii, with this week’s guest John Merrifield. Hailed as the “Don Draper of Asia,” John’s journey to working with brands like Adidas and Singapore Airlines actually started on the waves of the California coast. Though he’s done a lot of world-famous work in the ad world, he’ll tell you that he’s a surfer with an advertising problem, not the other way around. He loved to write from his early days, but it was his love for surfing that brought him to work in places like Japan, Hong Kong, Singapore, and Bali. He now runs his own company WOM Global, which stands for Word of Mouth–the oldest form of advertising. His advice to the younger generations? Be the best, and if you can’t be the best, work harder than the rest. For more on this, and why he’d choose good surf over good money, listen to his conversation on our podcast.