Our conversation with Sheena Iyengar is a lesson in creativity and power. Sheena is an author, professor and “expert on choice and decision-making.” Her book “Think Bigger: How to innovate” has just been released, after her breakthrough award-winner “The Art of Choosing”. Today she speaks with Eric about how to maximize your potential, the importance of finding out what happens when others see your ideas, and why all innovation starts with having a problem. Sheena also explains that the real “power of choice” came less from her ability to pick and find, and more from her ability to create new choices…and the ability to create comes from our ability to imagine plus our ability to pick and find. The real power of choice, according to her, is in our ability to invent. For more on that, check out Sheena’s episode of Politely Pushy.