We’re joined this week by Brendon Craigie, founder of Tyto PR. Tyto is an international PR agency, and much like Bospar, has operated as a remote agency even before COVID. So what made Brendon decide to build a fully remote company? He knew he could create a better way of running a business. He also found that the best way to make his employees care is to give them power, or a pride of ownership. Tyto has employees all over the world — across the UK, France, Germany, Italy, Spain, Bulgaria — and that’s the case because he loves the recruiting process, meeting new people with bright minds from every corner of the globe. For more insights on preparing for the recession, what people are talking about (hint: AI & Machine Learning), and what it takes to build, empower and retain a great team, watch Brendon’s episode of Politely Pushy.