Not Your Dad’s Class Action Lawyer

September 2, 2022

Today’s guest is world renowned attorney Jay Edelson, Esq., once referred to by The New York Times as “the class action lawyer who may be tech’s least friended man.” Among Jay’s many cases, he has gained international attention for suing tech companies that have violated individual privacy, and most recently, for his firm’s pro bono work on behalf of the families of Lion Air crash victims. But Jay offers something unique and non-traditional as the founder of the successful Chicago law firm Edelson PC, through a creative division of his company that brings attention to legal matters in music and acting videos. Hear how this widely respected and successful attorney makes his field more fun through innovative marketing and how the creative arm of his law firm, Edelson Creative, breaks down ideas into more digestible concepts for law students. Jay, who hosts his own podcast, Non-Compliant, dispels the notion of lawyers as stiff corporate honchos in suits, and discusses how bringing their creativity to the marketing process makes for a delightful work culture. He may be a formidable opponent in the courtroom, but Jay explains why he is scarier on the volleyball court, why he’s passionate about bringing levity to law and the impact it has on a firm in 2022.

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About the author

Senja Toivonen is an Account Executive at Bospar, specializing in B2B and consumer health technology. Her current accounts are Altada, Neura Health, Dremio, InShare, InsightCyber, and Digibee. She graduated in 2021 from the University of Cincinnati with a BFA degree.