Bospar selects CNBC’s Eric Chemi to head its broadcast strategies department.
Bospar is the industry’s most celebrated tech PR agency. Learn why we were chosen as Inc. and Forbes’ Best PR Agencies for 2021, PRovoke SABRE: 2021 Innovator of the Year, and Business Insider’s Top 50 in Tech PR – twice!
There’s no hiding that we score impressive results for our clients. It takes clever, on-strategy ideas, media relationships, and our way of being politely pushy to get our stories told. And our clients notice.
Our clients are innovating the future of how we live and work. From AI to cloud, data storage to security, and SaaS to software/app development, we go over and above to help our clients stand out.
Bospar is an international and award-winning tech PR firm known for being innovative, responsive, and results-driven.
The Bospar team is connected through a passion for the art and science of PR and our common politely pushy approach to getting the job done.
At Bospar we invent new and imaginative ways to win top-tier media coverage and increase your brand visibility.
Your success is driven by our values, being politely pushy, and focus on inclusiveness, diversity and equality for all.
The Bospar Human Rights Grant for Educators for public or independent school teachers or administrators in Florida.
We leverage our own good news – such as growth, new clients, award-winning campaigns, and insightful research. Learn more about us and our successes.
We work hard to get the same extraordinary coverage for Bospar that we get for our clients. See who’s writing about Bospar and why.
Tech guru and former CNBC and Bloomberg journalist Eric Chemi takes on modern business and gets assertive on Bospar’s podcast, “Politely Pushy.”
Commentary on all things PR with a “what’s in it for me” message. Informed opinions. Interesting tech perspectives.Follow us now.
We love speaking to the media about our clients, our processes and our approach to success. Watch some of our best videos here.
There are great opportunities to join our growing Bospar family — a diverse team of smart, action-oriented self-starters committed to our clients and one another. Tell us why you’d be a fantastic fit.
We’re proud to be Bospartans. Genuinely nice people all pulling our oars in the same direction. It’s like no other agency in the business. And, 100% virtual from the start, well before it was cool.
Part of what makes Bospar so special are the perks that reflect our priorities. No kidding: we value family, community, physical and mental health, connectivity, and camaraderie with fellow Bospartans.
April 25, 2017
Those whose livelihoods are tied to the news cycle—journalists and PR professionals—know that riding the news is much like surfing at high tide on a stormy day. The world is changing every minute, and the media follows each trend, giving consumers what they want—with each wave of news crashing to the shore as thousands of other waves come barreling in to replace it.
That’s why it’s so important for PR to keep a finger to the wind, so to speak, and to use the mercurial news tides to our advantage.
Here’s an example:
Does your client provide performance analytics for major retail brands, ensuring that their websites don’t crash? Use the Black Friday shopping rush as a way to make your client stand out above the rest, showcasing its customers’ websites as examples of websites that don’t crash under pressure. Or is your client debuting a sleek new headset that allows for cinemascope-grade movie viewing? Why not leverage the entertainment awards season to showcase the product?
This technique is called newsjacking, and it’s one of the most important tactics in PR.
Following are a few tips to help you master the art of newsjacking.
Spend ten minutes each morning reading the news in your key industries, whatever they are. For me, this is usually tech, business, finance, economy and national news; yours might be consumer electronics, cybersecurity, fashion and the supply chain. Whatever industries you’re tracking, you’ll need to know what the biggest headlines are each day in case any are relevant to your clients.
The whole concept behind newsjacking is to figure out how and where you can insert your client into a story that’s already trending. For example, after Yahoo! had its latest major security breach, we pitched survey data from a cybersecurity client about how long it takes consumers to reestablish trust after hacking incidents, resulting in hundreds of placements for our client.
You’re looking for an in. Once you’ve found one, you’ve got to figure out how and what to add to the story—and get pitching fast.
In addition to keeping track of what stories are trending generally in your key verticals, also keep a close eye on what stories your competitors are putting out. Can your client, for example, top a trending competitor story with data or information of their own?
Leverage customer case studies to prove that your client is an expert on topics relating to their industry. Also, never underestimate the power of internal data.
Last but not least: get creative! If there’s a larger, more evergreen story afoot, take the conversation someplace new.
For a time investment of about ten minutes each day, newsjacking can propel your clients into a world of breaking news that they can leverage to their own media (and business) advantage.
Share this post:
About the author
An agency veteran, Ali Nagy is a Bospar vice president specializing in developing creative media campaigns for clients in fintech, consumer tech, healthcare tech, and insurtech. When she’s not working, she’s a baseball and hockey mom of two boys, avid reader and wannabe Food Network star.