Bospar selects CNBC’s Eric Chemi to head its broadcast strategies department.
Bospar is the industry’s most celebrated tech PR agency. Learn why we were chosen as Inc. and Forbes’ Best PR Agencies for 2021, PRovoke SABRE: 2021 Innovator of the Year, and Business Insider’s Top 50 in Tech PR – twice!
There’s no hiding that we score impressive results for our clients. It takes clever, on-strategy ideas, media relationships, and our way of being politely pushy to get our stories told. And our clients notice.
Our clients are innovating the future of how we live and work. From AI to cloud, data storage to security, and SaaS to software/app development, we go over and above to help our clients stand out.
Bospar is an international and award-winning tech PR firm known for being innovative, responsive, and results-driven.
The Bospar team is connected through a passion for the art and science of PR and our common politely pushy approach to getting the job done.
At Bospar we invent new and imaginative ways to win top-tier media coverage and increase your brand visibility.
Your success is driven by our values, being politely pushy, and focus on inclusiveness, diversity and equality for all.
The Bospar Human Rights Grant for Educators for public or independent school teachers or administrators in Florida.
We leverage our own good news – such as growth, new clients, award-winning campaigns, and insightful research. Learn more about us and our successes.
We work hard to get the same extraordinary coverage for Bospar that we get for our clients. See who’s writing about Bospar and why.
Tech guru and former CNBC and Bloomberg journalist Eric Chemi takes on modern business and gets assertive on Bospar’s podcast, “Politely Pushy.”
Commentary on all things PR with a “what’s in it for me” message. Informed opinions. Interesting tech perspectives.Follow us now.
We love speaking to the media about our clients, our processes and our approach to success. Watch some of our best videos here.
There are great opportunities to join our growing Bospar family — a diverse team of smart, action-oriented self-starters committed to our clients and one another. Tell us why you’d be a fantastic fit.
We’re proud to be Bospartans. Genuinely nice people all pulling our oars in the same direction. It’s like no other agency in the business. And, 100% virtual from the start, well before it was cool.
Part of what makes Bospar so special are the perks that reflect our priorities. No kidding: we value family, community, physical and mental health, connectivity, and camaraderie with fellow Bospartans.
July 27, 2022
My girlfriend Julie from Chicago once told me that her husband had to visit Home Depot 10 times just to hang a picture but that her father could make a log cabin out of a toothpick.
Her palpable frustration was both worrisome and hilarious.
Thirty years have passed since the toothpick incident, and, good news, Jack and Julie remain happily married. The reason that I’m sharing this story so many years later is that it highlights all the behind-the-scenes work that often needs to happen to get to the desired end result.
When Julie was a kid, or even after she became an adult, she wasn’t always around to see all of the work that her dad did – including his trips to Home Depot – to build his house or hang a picture. But because she and Jack shared a home, she experienced his every effort firsthand.
At Bospar, we’re not opposed to showing our work when we think such visibility will provide value and clarity for our clients. But much of the work we do happens behind the scenes.
This includes executing award-winning creative campaigns; creating compelling, well-researched articles, blogs, press releases, and quotes; identifying relevant media outlets and reporters with content and pitches that speak to the moment and address reporter requirements; monitoring coverage that results from this hard work; and reporting all of the coverage that we have secured to our clients.
We also help clients to be at their best for media appearances; assess what award and speaking opportunities warrant their attention – and help them win the most coveted awards and capture prime event speaking slots; connect with key influencers to increase their visibility and validate their value proposition; stay abreast of news; effectively handle crisis communications; and craft marketing messages for maximum impact.
Providing all this value isn’t easy. It takes a lot of time, attention and expertise. It requires relationships with journalists and analysts that have been years in the making. It involves significant teamwork; engaged, experienced team members; and enthusiastic, tireless leaders.
Bospar brings all of these important attributes together to create PR magic for our clients.
We are very collaborative – both internally and with our clients. But we also understand that clients don’t want to be involved in every detail. That’s what they hired us as their PR firm.
As Bospar’s Eric Chemi, host of the Politely Pushy podcast, notes: “People don’t see the behind-the-scenes of the PR world, they see the press that gets out there, they see the story coverage.”
So, if you ask us what our secret is to building client success, we’ll tell you. But we won’t bore you – or any of our clients – with all of the details. We’ll just get to work to make your business more successful, your life a whole lot easier, and your amazing PR success appear as if by magic!
Share this post:
About the author
Paula Bernier is senior vice president of content and strategy at Bospar PR. She has more than 25 years of experience writing and editing for tech trade outlets, including Inter@ctive Week. Bernier is known for her ability to quickly produce compelling content on a wide range of business and technical topics. Areas of specialization include AI, cybersecurity and networking.