Bospar selects CNBC’s Eric Chemi to head its broadcast strategies department.
Bospar is the industry’s most celebrated tech PR agency. Learn why we were chosen as Inc. and Forbes’ Best PR Agencies for 2021, PRovoke SABRE: 2021 Innovator of the Year, and Business Insider’s Top 50 in Tech PR – twice!
There’s no hiding that we score impressive results for our clients. It takes clever, on-strategy ideas, media relationships, and our way of being politely pushy to get our stories told. And our clients notice.
Our clients are innovating the future of how we live and work. From AI to cloud, data storage to security, and SaaS to software/app development, we go over and above to help our clients stand out.
Bospar is an international and award-winning tech PR firm known for being innovative, responsive, and results-driven.
The Bospar team is connected through a passion for the art and science of PR and our common politely pushy approach to getting the job done.
At Bospar we invent new and imaginative ways to win top-tier media coverage and increase your brand visibility.
Your success is driven by our values, being politely pushy, and focus on inclusiveness, diversity and equality for all.
The Bospar Human Rights Grant for Educators for public or independent school teachers or administrators in Florida.
We leverage our own good news – such as growth, new clients, award-winning campaigns, and insightful research. Learn more about us and our successes.
We work hard to get the same extraordinary coverage for Bospar that we get for our clients. See who’s writing about Bospar and why.
Tech guru and former CNBC and Bloomberg journalist Eric Chemi takes on modern business and gets assertive on Bospar’s podcast, “Politely Pushy.”
Commentary on all things PR with a “what’s in it for me” message. Informed opinions. Interesting tech perspectives.Follow us now.
We love speaking to the media about our clients, our processes and our approach to success. Watch some of our best videos here.
There are great opportunities to join our growing Bospar family — a diverse team of smart, action-oriented self-starters committed to our clients and one another. Tell us why you’d be a fantastic fit.
We’re proud to be Bospartans. Genuinely nice people all pulling our oars in the same direction. It’s like no other agency in the business. And, 100% virtual from the start, well before it was cool.
Part of what makes Bospar so special are the perks that reflect our priorities. No kidding: we value family, community, physical and mental health, connectivity, and camaraderie with fellow Bospartans.
September 13, 2016
This article first appeared in O’Dwyers.
Every client’s wish and goal is for their PR team to secure a top-tier media placement. We constantly hear how important it is to receive coverage in Fortune, Business Insider, Forbes, TechCrunch and so on.
One of the most challenging and rewarding aspects of a PR professional’s career is to actually make this happen. Hearing the cheers and excitement around the room (or on the phone) in a client meeting once a top-tier placement hits is what makes the hard work worth it.
However, one of the key factors to a successful top-tier media placement is patience.
Generally, the feature story in Fortune does not happen overnight; in fact, it could take upwards of six months of scheduling meetings, gathering collateral and working with key journalists at top-tier publications to secure a dream placement.
There’s a high level of patience and expectation-setting needed in these situations.
In addition to patience, there are many other key factors that play into securing a dream placement, such as:
And lastly, again, be patient. Any good-quality feature story in a top-tier publication will take time. You just have to do your homework first! If you don’t, an ambitious goal will become an impossible one.
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