Coming this June to sunny Orlando, Florida – it’s InfoComm 2025! Produced by the Audiovisual and Integrated Experience Association (AVIXA), InfoComm is North America’s largest gathering of audiovisual manufacturers, integrators and end users. Spanning an action-packed week, it’s a must-attend event for AV novices and seasoned pros alike.
While many in the industry are still recovering from a hectic NAB, which Bospar covered in our post-event recap, InfoComm is right around the corner. Unlike NAB’s broadcast-heavy focus, InfoComm encompasses topics such as AI, enterprise IT, conferencing, sustainability and more emerging trends shaping the AV landscape.
To help navigate the chaos of an event that racked up nearly 40,000 visitors last year, we’ve put together a guide to help both newcomers and veterans prepare for the show and align their efforts with their goals and objectives.
Navigating InfoComm 2025: Where to focus your time
InfoComm offers an incredible networking opportunity with the AV industry’s top executives. There are numerous networking events for you to select from, whether you’re aiming to meet your target audience or forge new partnerships.
Getting an insider look at industry trends or gaining real-time insights from your competitors is invaluable. Many companies are showcasing their latest and greatest, information that is often not publicly available beyond the walls of the convention center.
AVIXA hosts a wide variety of technical workshops, tours and programs for you to boost your expertise. If you’re looking to learn from the best and stay ahead of technological advancements, this is the place to do it!
Last year’s event had more than 800 exhibitors showcasing ProAV products and high-quality solutions. Exhibiting at the event is an excellent opportunity to go above and beyond, granting you access to an attendee list, awards applications and a meeting space to chat with media.
Attendees include technology managers at Fortune 500 corporations, AV professionals from major universities, design consultants and systems integrators who create multi-million-dollar installations. Exhibiting is the best way to get in front of this target audience!
Working with journalists and media at InfoComm
Like other trade shows of this size, a high volume of reporters are in attendance, looking to source the biggest stories from the conference and meet with top executives. Crafting the right subject line for your media pitches can make all the difference in securing attention ahead of the show.
In-person conversations are the most effective way to establish a strong working relationship with a journalist. Everyone knows how difficult email can be! We find that the media often fill up their schedules a month, sometimes two months, in advance. If you’re debating when a good time is to start your outreach to the attending journalists, the answer is always the sooner, the better.
If you miss the window, don’t worry! Following up with a strong event summary or post-event report can still make an impression.
Taking the stage and earning recognition at InfoComm
While the call for presenters for this year’s show has already closed, it’s not too early to start thinking about speaking opportunities for future events. Speaker sessions position you as an influential expert in the topic of your choosing, particularly if you can tie your expertise to emerging trends, data-driven insights or major technological advancements. Submitting for a speaking session often involves developing a proposal with prior speaking experience and a description of your session.
InfoComm also has an annual awards ceremony for the best products at the show, in partnership with key AV publications. If you’re exhibiting a high-quality product you’re proud of at the show, entering is a no-brainer and a great way to extend your brand visibility across multiple marketing channels.
Get ready to make the most of your week
InfoComm 2025 is shaping up to be a busy and exciting week, and a great chance to connect with the AV community in person. Whether you’re heading down to show off what your team has been working on or see what your colleagues are developing, proper event planning is key. Don’t forget to pack your comfiest shoes and book those meetings early!
And while InfoComm is largely an in-person show, savvy teams are also incorporating virtual events and digital extensions to reach audiences shaped by the rise of remote work and shifting consumer behavior.
Bospar’s key takeaways include starting early, staying flexible and making a lasting impression both on-site and online.
At Bospar, we specialize in helping innovative companies make the most of major industry events like InfoComm. From strategic media outreach to thought leadership positioning and award submissions, our team knows how to turn your presence at the show into lasting visibility. We’ve helped brands cut through the noise at the biggest trade shows and we’re ready to help you do the same. If you’re gearing up for Orlando, let’s chat about how we can amplify your impact before, during and after the event.
