Surveys/Original Research

A well-planned PR campaign that features an original research report can deliver the kind of compelling statistics that catch the media’s eye. Whether it’s a timely survey about shifting consumer behavior or a study revealing new B2B industry trends, data-driven content creates real opportunities for media placements.

At Bospar, we’ve seen how a strong research foundation can elevate a brand’s visibility and credibility. Our team frequently works with clients to design and execute custom surveys that generate relevant insights and align with the media’s appetite for newsworthy content.

Here are a few examples of how Bospar’s work with clients to generate original data resulted in media coverage:

• We collaborated with LendingClub to create a survey to produce proprietary data, and we employed that data in pitching to secure this CBS coverage (reporter Megan Cerullo). 
• Our survey for Smarty led to this CNBC story (reporters Jessica Dickler, Ana Teresa Sola).
• Bospar leveraged another client’s unique research to land this Bloomberg story.
• These are just three of many examples we can share about our data-driven successes.

When done right, proprietary research is more than just a set of stats — it becomes a powerful storytelling engine. The numbers spark headlines. The findings prompt interviews. The insights open doors to media coverage that would otherwise be out of reach.

Here’s how we make it happen:

• We collaborate with clients to pinpoint the questions that matter most to their industry and audience.
• We craft surveys that deliver statistically meaningful results.
• We turn those results into a research report that doubles as media bait.
• We launch a PR campaign designed to land targeted media placements across high-impact outlets

The takeaway? If you want the media to talk about your brand, give them something to talk about. A smart, research-backed PR strategy does exactly that — making your data your friend and your story the news.