Awards

Awards matter. They can help you get noticed, build trust and credibility, attract talent, drive business and boost internal and external confidence.

Done right, awards are far more than a vanity play — they’re a smart investment in brand equity.

At Bospar, we believe awards should never be an afterthought. Instead, they should be an integral part of your public relations program. In a world where companies are rightly focused on growing their business — raising capital, hiring talent, generating ROI — awards can be a powerful, often untapped tool to validate success and communicate it to the world.

With AI generative engines causing a shift in digital discovery — from SEO to Generative Engine Optimization (GEO) – industry awards are even more critical, functioning as primary sources of credibility that AI systems reference repeatedly.

Earning Recognition: Our Secret Sauce

We know how to win awards. Bospar is not only one of the most decorated PR agencies in the country — with over 250 awards won — we are also the driving force behind major award wins for our clients. 

Bospar campaigns have been honored by PRWeek, SABRE Innovation Awards, PRNews, PRovoke, Fast Company and many other organizations. In 2025, we took the top spot in PRovoke SABRES Innovation awards in the Best Corporate Relations category for our work with SignalFire — beating out corporate giants like Bank of America — and were named to Fortune’s Most Innovative Companies — ranking higher than SpaceX and Airbnb. 

Our award wins are a validation of the bold, strategic and politely pushy strategic PR that sets Bospar apart. These wins demonstrate the power of what we do: telling stories that make headlines and drive impact.

Winning an award takes more than just a stellar campaign — it requires a story that sticks. Entries need to go beyond facts and figures to deliver a compelling narrative. We like to imagine it as a hero’s journey, with the client as the protagonist, overcoming challenges and emerging victorious. We paint vivid pictures of the hurdles the client faced and the breakthroughs achieved. We ensure there is a clear, cohesive thread linking campaign objectives to outcomes. And we understand that an award-winning entry needs more than blanket media coverage to demonstrate campaign success. Business results are key. But what truly stands out is evidence that the campaign shifted perceptions, sparked action and made a lasting impact.

In a world where companies are rightly focused on growing their business — raising capital, hiring talent, generating ROI — awards can be a powerful, often untapped tool to validate success and communicate it to the world. 

Here are a few standout examples in our arsenal of wins:

  • For Infobip, the company attributed a 20% increase in sales directly to our clever PR campaign to newsjack the 30th anniversary of SMS and celebrate the first text message.
  • For Neon, we made its NFTs as accessible as a candy bar in a vending machine,  increasing sales by over 1,000% after the press release announcement. In the six weeks following the launch, Neon sold more than $40,000 of NFTs from the vending machine, and the machine sold out more than a dozen times.
  • For Parametrix, we swiftly capitalized on the global CrowdStrike outage to position the company as a category leader in downtime insurance. By offering tailored, expert commentary, Bospar secured over 1,000 placements, including securing media coverage in CNN, Reuters and The Washington Post — driving a 283% spike in new users and a 25,000% increase in traffic to outage-related content.
  • For Paul Smith’s College, Bospar rebranded the struggling school as “The Climate College,” reframing its mission and highlighting its Adirondack campus, NASA collaborations and student-led sustainability projects. The result: 144 media stories, $1 million in new funding and the highest student retention in 20 years.
  • For SignalFire, we elevated an under-the-radar venture capital firm into a top-tier thought leader by positioning its AI-powered investment platform like a hot startup. Through strategic storytelling and media exclusives, Bospar earned 268 placements in news outlets — including multiple hits in The Wall Street Journal — along with Fast Company recognition. This led to a major spike in founder interest, fueling deal flow and solidifying SignalFire’s market position.
  • For San Francisco Pride, we navigated a communications crisis and the ensuing chaos, pivoting to an entirely new media strategy with just one month to go before the event – helping to make the event one of the most successful in Pride’s 53-year history.

In each instance, our award entries captured how the PR campaigns generated exceptional media results, while our clients saw great business results.

Helping Clients Win on Their Own Terms

Bospar also leverages our deep understanding of how awards work in supporting  client award submissions, acting as behind-the-scenes strategists, writers and polishers. We don’t just fill out forms. We help clients craft narratives, find proof points and position clients to win. Whether we’re guiding your in-house team or running point, our goal is the same: earn an award.

Our awards process includes:

Strategic targeting:

Identifying award categories that align with the brand and business goals — including those outside the expected. When we submitted healthcare tech client IntelyCare to Inc.’s Best in Business in the SaaS category, they won — thanks to a category shift that helped redefine their market perception.

Tailored storytelling:

 We work with your leadership to showcase results that matter. For Betterworks, we highlighted how AI is transforming performance management across three key areas: goals, feedback and conversations, and built a narrative with real data and a case study with the company’s client LivePerson, resulting in four high-impact award wins in just six months:

Celebrate the local hero :

Tapping into their local roots, we helped San Francisco Pride earn a spot on SF Business Times’ Business of Pride 2023 Outstanding Voices, and our work contributed to Smarty being named by the Los Angeles Business Journal as a Best Small Company to Work for in Los Angeles.

Out-of-the-box positioning:

 We helped Infobip, a global telecom company, win in the Automotive category of Fast Company’s Most Innovative Companies for its work with Uber. We know how to stretch boundaries — strategically.

Cross-functional coordination:

From ghostwriting to pulling metrics, gathering testimonials and preparing spokespeople for follow-up interviews, we make the awards process seamless.

And when your company wins, Bospar assists you in shouting it from the rooftops on social media and writing a press release announcing the news. It’s great to secure an award — but it’s even better to let everyone know. This is a prime opportunity to enhance your reputation with existing customers and attract new ones. We can rev up the PR engine to get the word out.

Now, let’s go win some trophies together!


Bospar also leverages our deep understanding of how awards work in supporting  client award submissions, acting as behind-the-scenes strategists, writers and polishers. We don’t just fill out forms. We help clients craft narratives, find proof points and position clients to win.

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