Investor & Analyst Relations
Ensuring current and potential investors see you in the best light has never been more critical.
After all, as Bospar’s Curtis Sparrer recently noted while at the New York Stock Exchange, nothing happens without the capital to keep the engine stoked for your business.
And, right now, after a decade-plus of a benign macro environment for growth, the markets have turned back to core fundamentals to decide on their investments.
Bospar ensures its clients send the right messages at the right time to the right investors.
From earnings calls to company announcements, we will take every opportunity to analyze and optimize your messaging, presentations and delivery with a keen eye to legal and compliance.
We will collaborate with you to implement and execute an ongoing cadence of updates targeting both buy- and sell-side analysts through social media, contributed content, industry newsletters, event participation and non-deal roadshows.
And we’ll work with your existing investors to share why they find your solution so valuable.
After a decade-plus of a benign macro environment for growth, the markets have turned back to core fundamentals to decide on their investments.
Here are examples of what Bospar’s investor relations services have helped clients achieve:
- Bospar collaborated with Cambium’s IR team to get the word out about its IPO – developing a Q&A roadshow, managing events with analysts, and addressing errors and omissions to ensure the record on listing day was completely accurate.
- Bospar worked with Classiq investors to craft quotes for the company’s funding news, driving media coverage in top-tier publications and demand from highly targeted buyers.
- And Bospar publicized the Ekos $8 million round, securing a banner on NASDAQ’s building in Times Square congratulating the software company on raising the new funds.
Whatever your IR program needs, Bospar will ensure you get the payoff you are seeking.
Industry Analyst Relations
Analyst relations isn’t well understood, and such programs often entail a significant investment.
But kicking off an analyst relations program needn’t be expensive, and AR programs done right are worth every penny because analysts are information aggregators and industry influencers.
Connecting with analysts who have spoken with many other companies keeps you informed about what your competitors are saying, and how analysts and others are framing conversions.
That can help you to shape your story and improve your company’s traction in the marketplace.
And when analysts publish reports based on their conversations with you and companies in your orbit, their reports guide business and IT leaders in making their buying decisions.
Analysts are the ‘eyes and ears’ of enterprise IT buyers.
Writing for Forbes Communications Council, Bospar’s own Curtis Sparrer recently explained:
- “PR’s goal is publicity, immediate awareness and, ideally, transforming coverage into sales leads. AR seeks to drive influence that supports sales, which is a longer-term activity.”
- “An AR program is about ‘influencing the influencers’ and seeking to sway buying decisions over time.”
- “Analysts are the ‘eyes and ears’ of enterprise IT buyers; they track key players, their products and their applicability and value to analyst firms’ own clientele.”
Bospar can help!
We will identify and connect you with the right analysts at 800-pound gorilla firms like IDC, Gartner and Forrester. We will also introduce you to and nurture your relationships with analysts at boutique marketing intelligence firms like 451 Research, Frost & Sullivan and Ovum.
We will endeavor to obtain analyst quotes that you can use in your news announcements.
Bospar will also schedule and staff analyst briefings, work with you to create the right presentation decks, and lobby for Cool Vendor, Magic Quadrant and Forrester Wave inclusions.
“Ah-ha!” you say. “Maybe we do need an analyst program after all. But where do we start?”
Investor & Analyst Relations
What we offer
Analyst Strategy
- Relationship Building
- Analyst Briefings
- Analyst Engagement
- Presentation Training
