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Bospar's Response to Texas Abortion Law Awarded Bronze Media in Inc.’s 2021 Best in Business List
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July 14, 2021
I am a big fan of classic game shows. “What’s My Line,” “To Tell the Truth” and “Concentration” are great oldies to enjoy. Truth be told: I wanted to be a game show host when I was a kid.
When the contestants give their brief bios, one thing that instantly intrigues me is the number of players who worked in public relations. It amazes me to think that PR was a profession so many years ago.
When I tell someone I am meeting for the first time that I work in PR, generally they say it sounds exciting. Having had enough follow-up conversations with people once I know them better, I find that most folks only have a vague idea of what PR is. Sometimes, thanks to television character portrayals of the industry, they are way off base!
To be fair, this is hardly unique to the PR field. My dad has told me numerous times what he did for a profession before retiring, and I have yet to understand anything beyond that his work involved engineering in a manufacturing facility. He also has yet to really comprehend what I do in PR.
So, for my dad, journalist friends and everyone else, here are four truths about PR that everyone should know. Side note: It may be helpful to declare here that this is coming from the perspective of a former journalist who has now been in PR for more than a decade.
This list could go on way longer. I venture to guess everyone who was asked to put together the top things to know about PR would have different results. So, what is the bottom line? PR can take many forms, especially in 2021 with all the new and emerging platforms and channels, but at the heart is building a unique image through strong storytelling. And that is a winning answer – whether it is the 1958 or 2021 version of “The Price is Right.” Come on down!
Chris Adam is a content manager at Bospar Public Relations. He has created award-winning content, including press materials, on a wide range of business and technical topics. Areas of specialization include cybersecurity, finance, health care technology, and engineering innovations. Adam has experience leading teams in public relations, content marketing, journalism, and higher education communications. He has also been a content subject matter expert (SME) at national conferences and on local television newscasts.
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