CHALLENGE​

Ware2Go, a nationwide on-demand fulfilment platform specializing in scalable capacity, tasked PR with highlighting customers and announcing its new suite of supply chain optimization tools to help merchants reach more customers. ​

​SOLUTION​

PR leveraged customer stories to showcase Ware2Go’s ability to tackle giants like Amazon and Walmart to offer one- and two-day delivery. PR pitched the product and customer news to a wide array of supply chain, business, tech and vertical media. PR leveraged Ware2Go spokespeople’s fulfillment experience to interest media in contributed content and bylines. ​

​RESULT​

PR secured coverage across supply chain, logistics, payments and retail media, as well as interviews with The Wall Street Journal and Forbes. PR placed bylines in outlets like CIO Dive, Inbound Logistics, IndustryWeek and Total Retail.