Unisys

September 22, 2022

Securing Your Tomorrow

CHALLENGE

Unisys, a well-known public security company, planned a news conference to share findings from its 2018 Security Index. While business and trade media had covered the Security Index, broadcasters had not. So – Unisys brought on Bospar.​

SOLUTION
Bospar analyzed the data from Unisys to determine the most headline-worthy and compelling findings. One finding jumped out at the team: 19% of Americans are so concerned about election security they may not vote. The PR team recommended this be the headline of the press release to take advantage of the midterm election news cycle. Bospar also created a video news release to encourage broadcasters.​

RESULT
Bospar secured 100+ TV segments in the first 72 hours. The company’s stock hit a 52-week high. You can watch the case study video here

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