Text IQ

AI for Sensitive Information​

CHALLENGE​

Text IQ turned to Bospar for help breaking out of the legal trades and setting up the company for a successful exit by positioning its AI technology as a gamechanger for enterprises that need to identify sensitive information in unstructured data.​

​SOLUTION​

Bospar executed a multi-pronged PR program designed to raise the company’s visibility in front of key AI influencers and the investor community. This included inserting the company into the big news of the day by shining a spotlight on Text IQ’s Unconscious Bias Detector, which helps enterprises root out where bias might exist in the workplace.​

​RESULT​

In less than four months, Bospar successfully raised Text IQ’s profile with more than 85 stories across top-tier business and tech outlets including Axios, Fortune, Mergermarket, Reuters and VentureBeat, leading to the company’s acquisition for $130 million by ediscovery company Relativity in May of 2021. ​

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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