Switchfly

Creating Rewarding Experiences​

CHALLENGE​

Switchfly, the technology company that powers travel search/booking, loyalty and ancillary solutions for some of the world’s most popular brands, had a name in trade media, but wanted to become more known in the consumer space.​

SOLUTION​

PR commissioned third-party consumer research around popular lifestyle topics including consumer thoughts on the hottest travel apps, the mile high club, hottest holiday travel destinations. PR also developed Travel Trend Reports with internal data and placed unique thought leadership pieces from Switchfly executives. ​

​RESULT​

We secured coverage in top tier outlets including Wall Street Journal, Fortune, Re/Code, Dow Jones, Reuters and key trade outlets, including, Tnooz and Skift.​

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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