The Future of Light is the LED


Convincing others to adopt this new approach to lighting required intense positioning, messaging work and preparation coupled with aggressive, strategic and opportunistic outreach to media, analysts, key influencers and the public. ​


PR developed company positioning and a new name and held extensive branding sessions to develop multiple audience messaging. PR showcased how it differed from Philips and other major LED competitors and educated the media and consumer on LED lighting and furthered the trend. PR also developed buzz for the technology before there was even a product.​


Secured the cover of WIRED a year before product launched and an average quarterly coverage of 205 placements, 124 million impressions and $10 million ad equivalency. PR helped secure deals from Best Buy, Barney’s, and Amazon. Media results were crucial to employee and partner recruitment as well.​

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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