Increasing National Visibility as a Storage Pioneer
Stem needed to set itself apart from the pack in the crowded behind-the-meter energy storage market. The company sought to gain traction with C&I organizations and utilities and achieve greater visibility on the national stage.
PR launched a thought leadership campaign focused on delivering executive insights on major trends (the changing utility model, impactful policies) to top-tier business publications and key trades. The team also worked to highlight the role of smart software to make storage “more than just a battery” through educational articles and compelling case studies.
PR secured coverage in The Wall Street Journal, Forbes, Fortune, Bloomberg News, Bloomberg TV, Fast Company, The Motley Fool and more, cementing the company as the undisputed leader in the C&I market. Stem was also named a World Economic Forum Technology Pioneer and a Bloomberg New Energy Pioneer in the same year.