StackRox Partnerships Fuel PR Success
StackRox, a leader in security for containerized, cloud-native applications, wanted to generate buzz for a new strategic investment and technology development agreement with In-Q-Tel while also educating journalists and the public about containers and container security.
PR leveraged StackRox’s work with government agencies including the U.S. Department of Homeland Security as well as the founders’ background in government cybersecurity to position the company as the experts in the next security landscape and how to stay secure for the next generation of threats. Bospar targeted government, security, IT and business media contacts and pitched executive interviews and new data on why it’s more critical than ever before to have a container security strategy.
The initiative resulted in more than a dozen stories in top-tier outlets including CSO, Dark Reading, Container Journal, GCN, FierceTelecom, and HelpNetSecurity, among many others.