A World Leader in Smart Energy Solutions
Israel-based SolarEdge sought to shift perceptions of its DC power optimizers among project developers and installers in the US market, taking the technology from a niche solution to an essential component of residential and commercial PV systems.
PR established an executive thought leadership platform to tout the performance advantages and economic benefits of power optimization, from customer acquisition through installation and O&M. The team also built and placed customer success stories to demonstrate SolarEdge’s success in North America and validate its business model.
SolarEdge dominated headlines across key trades, including Solar Industry, SolarPro, PV Magazine, PV Tech and Greentech Media, amassing more than 88M media impressions across over 120 articles.