Qumu

October 28, 2022

Online Live Events

CHALLENGE

Qumu wanted to be positioned as the leading independent enterprise video content management platform for webcasting and online video streaming.​

SOLUTION
Bospar created an imaginative and provocative thought leadership campaign, introducing Qumu to the public while asking executives how employees used video.  Bospar also created a social media contest to leverage SysAdmin Day to connect with the IT community to generate business leads and media interest.​

RESULT
PR’s introductory campaign was so explosive that it was covered by Stephen Colbert.  Network World meanwhile ran an exclusive on the SysAdmin social media contest, which syndicated to 40+ outlets. The company was acquired by Rimage, which changed its name to Qumu due to the strong brand awareness.​

Share this post:

Latest

Blog