Cosmic Currency: PayPal Goes Galactic


Secure positive visibility for PayPal by creating “PayPal Galactic,” a media event to outline the first interplanetary payment system.​


PR organized a media press conference and company event at the SETI Institute, keynoted by Buzz Aldrin.  We developed relationships and secured participation for the launch. PR coordinated and scheduled interviews with AP, BBC, CNN, San Francisco Chronicle, Fox News and Reuters. To ensure journalists who couldn’t attend the press event would still cover the news, we livestreamed the event with a specially produced video designed for reuse for broadcast targets.  ​


Bospar secured more than 2,000 placements and more than 600 pieces of global broadcast coverage, with more than 1 billion impressions,“PayPal’s most successful launch ever.”

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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