OTG

Reinventing the Airport Experience – with Amazon​

CHALLENGE​

Bospar was tasked by OTG to help launch an Amazon-powered checkout-free shopping experience. The “Just Walk Out” technology was set to launch at a CIBO Express store in Newark Liberty’s Terminal C on March 16 2020  – the same week US State Department raised its global travel advisory to Level 4 effectively banning all international travel. ​

​SOLUTION​

The PR effort would need to go on without the actual store opening.  PR pivoted the messaging to focus on touchless technologies that would make travel safer – once it returned. ​

​RESULT​

Secured coverage of the Amazon partnership in The Wall Street Journal, Vox, MarketWatch, Forbes, TechCrunch, VentureBeat, Business Insider, ZDNet and MSN as well as travel and retail trades like Skift.​

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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