ON24

Webinar Software + Virtual Event Platform

​CHALLENGE​

Successfully launch virtual event platform while maintaining leadership position in webcasting, emphasizing the benefits derived from reducing the need for business travel and the lead generation power and affordability of webinars. ​

​SOLUTION​
Position specific virtual events and webcasting as newsworthy unto themselves while demonstrating ROI and new office behaviors and productivity with case studies, tips, thought leadership, integrated marketing and partner/reseller support campaigns.  ​

​RESULT​
Media coverage and contributed content in top-tier outlets, including AP, ABC, BBC, CNET, CNN, Fox, USA Today, WSJ, Financial Times, The Economist and Forbes, as well as a Forrester WAVE win. 

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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