NXP

October 28, 2022

Making Inroads at CES

CHALLENGE

NXP sought to leverage media and social media attention from CES across the Internet of Things (IoT); security; portables/wearables; and the connected car. ​

SOLUTION

PR implemented a before/during/after approach showcased on a microsite including a security of IoT survey, attendance at Pepcom and a first-of-its kind #NFCEveryWhere Passport Program on the show floor with NXP chips in every badge, with attendees also invited to an-after CES cocktail hour.​

RESULT

PR secured global coverage, including 75+ media/industry interactions, and an invitation to an “Obstacles on the Road to Self-Driving Cars” panel. ​

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