​CHALLENGE​

Position NitroPDF’s Free Reader and their social media space as industry-leading.​

​SOLUTION​
Launch included outreach to technical reviewers, PDF influencers, consumer reporters, social media sites and forums and a video VNR.​

​RESULT​
NitroPDF received over 1M downloads as a result of the campaign. Key placements include Lifehacker, CNET, ZDNet, AFP, and the San Francisco Chronicle. ​

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