Sparking Interest in Netsparker
Netsparker had very limited brand visibility, no established analyst relations, and no share of voice in the media. Bospar was tasked with building a PR program from the ground-up to secure a positive stream of trade press coverage and cultivate strong analyst relations to influence potential customers.
Through a three-pronged approach of commissioning independent research, cultivating analyst relationships and helping Netsparker executives evolve into thought leaders, PR massively increased the company’s media exposure.
Netsparker received media coverage in all the leading trade press including App Developer Magazine, CSO and TechTarget, as well as top tier outlets like International Business Times and NBC. As a result of PR’s efforts, the company is now seen as a leading player in the security space.