Near

Real Time Data on Foot Traffic​

CHALLENGE​

Near provides real time data on foot traffic at major brands across the world, and they had recently secured $100M in funding. They needed a PR program that could help them break through the AI noise and elevate their brand in the US.​

​SOLUTION​
Bospar developed an aggressive embargoed outreach plan and reached out to media 10 days before the announcement ran. The PR team leveraged the funding as a way to reach out to media and followed up with data stories showcasing the full breadth of Near’s capabilities.​

​RESULT​
Bospar secured coverage in all of Near’s target publications, including TechCrunch, VentureBeat, SiliconAngle, DevOps, Crowdfund Insider and Inside Big Data.​

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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