Near

October 28, 2022

Real Time Data on Foot Traffic

CHALLENGE

Near provides real time data on foot traffic at major brands across the world, and they had recently secured $100M in funding. They needed a PR program that could help them break through the AI noise and elevate their brand in the US.​

SOLUTION
Bospar developed an aggressive embargoed outreach plan and reached out to media 10 days before the announcement ran. The PR team leveraged the funding as a way to reach out to media and followed up with data stories showcasing the full breadth of Near’s capabilities.​

RESULT
Bospar secured coverage in all of Near’s target publications, including TechCrunch, VentureBeat, SiliconAngle, DevOps, Crowdfund Insider and Inside Big Data.

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