Publicizing the Pain Points of Product Protection
Mulberry is a young company in an age-old industry: insurance. Bospar was tasked with elevating Mulberry’s messaging beyond the common gripes associated with the industry.
Team leveraged Mulberry’s core values and customer-first approach, infusing these values into the messaging throughout all content. Bospar honed in on the pain points of the insurance industry, referencing everything from memes (“I’ve been trying to reach you about your car’s extended warranty”), and commissioned a survey to gather data points to support the argument about why purchasing product protection is essential.
Mulberry announced product news and survey findings, and Bospar secured coverage in broadcast and online publications, including Digital Journal, MediaPost and TechZone.