LendingHome, a lending platform for Real Estate Investors, wanted to do a full rebrand to Kiavi, a data-first lending company, focusing on providing their customers real-time data on real estate investments. ​


PR worked closely with the marketing department on a two-part strategy, first announcing the company’s “intent to rebrand” in September 2021 with a press release and targeted outreach, followed by a full rebrand PR effort in November 2021. The PR team pitched the CMO to martech outlets to talk about the rebrand strategy and pitched the CEO to mainstream media and tech outlets to discuss the reason for the company’s re-positioning.​


Bospar secured 15 placements for the rebrand announcements, including a feature in Transform Magazine and placements in Benzinga, Yahoo, National Mortgage News, Crowdfund Insider, REALTOR Magazine and Inman.

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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