Expanding US Presence for World Leader in Genuine Presence Assurance


iProov was an established security and biometric company in the UK but they were getting ready to launch their US headquarters and needed PR to raise awareness of the new office opening.​

Knowing that we needed more than an office opening to gain traction and break through the security noise, we paired the launch with a new product update, and leveraged a quote from Gov. Hogan of Maryland, the state where the headquarters was located.​

The PR team secured more than 30 articles about the US launch, in business and trade verticals, including the Baltimore Business Journal, Biometric Update, The Cyberwire, Technical.ly, Baltimore City Biz List, Fintech Finance, HelpNet Security, Business Monthly and SDM Magazine. Through our outreach, the PR team also secured more than 10 media interviews at the popular RSA conference focusing on their product and executives.

Share this post:

About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

For more, please visit: Politely Pushy Podcast, Our Blog, Success Stories or visit us on