CHALLENGE​

iProov was an established security and biometric company in the UK but they were getting ready to launch their US headquarters and needed PR to raise awareness of the new office opening.​

​SOLUTION​
Knowing that we needed more than an office opening to gain traction and break through the security noise, we paired the launch with a new product update, and leveraged a quote from Gov. Hogan of Maryland, the state where the headquarters was located.​

​RESULT​
The PR team secured more than 30 articles about the US launch, in business and trade verticals, including the Baltimore Business Journal, Biometric Update, The Cyberwire, Technical.ly, Baltimore City Biz List, Fintech Finance, HelpNet Security, Business Monthly and SDM Magazine. Through our outreach, the PR team also secured more than 10 media interviews at the popular RSA conference focusing on their product and executives.​