Intapp wanted to continue to increase social media followers and engagement across LinkedIn and Twitter through organic social media. The professional services technology company also wanted to build awareness among professional services firms that it wasn’t already working with and to be seen as a thought leader among current customers.


Bospar developed a program for Intapp that included an improved content mix and implemented best practices around content length, optimal posting times, account tagging, and better use of hashtags across LinkedIn and Twitter. Bospar also began tracking influencers who were already engaging with Intapp content and identifying new influencers. The Bospar team began tracking performance metrics weekly to identify higher-performing content.


Bospar’s implementation of a diverse content mix between owned, earned and third-party, along with a steady cadence of multimedia assets, helped double post engagement and grow followers across both LinkedIn and Twitter. Bospar has created a template workplan to amplify press releases and share earned media placements in real time. PR and social media work together to amplify content across social channels using appropriate tags.

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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