Handshake

October 28, 2022

Democratizing Access to Opportunity

CHALLENGE

Differentiate Handshake from industry “Goliaths” like LinkedIn and Indeed by remaining focused on company’s mission to democratize access to opportunity: to help every student find the right job, no matter where they’re from or who they know. ​

SOLUTION

Position Handshake executives as thought leaders and leverage a data-driven approach – the annual “Campus to Career” report to establish credibility across all sides of marketplace​

RESULT

Turbo-charged Handshake’s PR program and secured over 300 top-tier press hits in one year. Sales team successfully leverages PR placements to validate claims of industry-leading position, including Forbes, Business Insider, CNBC, New York Times, The Wall Street Journal and HR Dive.

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