A Simple Phone for Seniors

​CHALLENGE​

Introduce the Jitterbug phone with health and wellness apps like med reminders–smartphone features within a simple, easy-to-use design.​

​SOLUTION​

Educate all audiences – sandwich generation; boomers; pharmas; and docs through wellness writers of all levels of sophistication.  Conduct pilot programs with Walgreens and senior care centers for hands-on sell-in. Gain business coverage for the GreatCall brand that support it across all business and funding audiences.​

​RESULT​

Over several years, took GreatCall from a startup to a multi-million company, recently purchased by Best Buy.