Get Upside

Retail Technology Helping Communities Thrive


GetUpside, a cash-back app for brick-and-mortar businesses, tasked PR with increasing awareness for merchants, app conversions among consumers and attractiveness among recruits. 

PR used a combination of data and media outreach in all top markets to position GetUpside as the top app for cash-back at the pump, in the grocery story and at restaurants. The team focused on a wide range of executive thought leadership, consumer, merchant and recruiting initiatives. ​

PR has secured hundreds of TV placements in GetUpside’s key markets, increased awareness among merchants securing industry coverage in fuel, restaurant and grocery trade media as well as executive visibility for GetUpside’s co-founders through contributed content, podcast and webinar opportunities. Additionally, one specific TV initiative converted over 500 new GetUpside users.​

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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