Cultural Anthropology: Social Content for Brands
Fullscreen turned to Bospar PR to crystalize its messaging for both press and potential clients as an industry-leading next- generation social content company and to convince brand marketers that the company is the must-hire agency needed in order to win in this social-first world.
Positioned Fullscreen as cultural anthropologists and experts at brand and consumer behavior, with a focus on what makes Gen Z and millennials tick. Promoted Fullscreen’s Next Gen Families and TBH panel research, revealing Gen Z and millennial behaviors, habits and emotions when it comes to coping with the “new normal” of COVID-19. Developed and placed expert commentary on trends such as the rise of TikTok, CGI influencers and best practices for communicating with consumers during the pandemic.
Bospar secured more than 75 pieces of coverage, including an on-set interview with NBC, more than a dozen broadcast segments and multiple placements in ad/marketing trades including AdWeek, Digiday and Marketing Dive, top-tier business outlets including Forbes, Inc. and VentureBeat, family/parenting outlets like Kidscreen and Moms.com and entertainment outlets like The Wrap.