Formation

November 8, 2022

Going Beyond Personalization with Dynamic Offers

CHALLENGE

Formation needed to differentiate from coupon engines and other loyalty companies including SessionM, Talon.One, UntieNots and HelloWorld by highlighting the unique problems Formation solves. ​

SOLUTION

Deepen Formation’s bench of experts by harnessing the savvy and skill of their community of digital leaders, marketing executives and loyalty innovators—as a resource to educate the media and share best practices on building that most authentic customer experience during the shift from first-to-third-party marketing.​

RESULT

We inserted Formation’s expertise into articles in Forbes, Bloomberg and The Washington Post as well as influential trade publications, such as: MediaPost, Destination CRM, Chain Storge Age, Marketing Week and E-Commerce Times.

Share this post:

Latest

Blog