Making a Developer Summit a Media Event
PR was tasked by Esri, the geographic information system software leader, to make its international user conference a media sensation for all its core audiences. The event attracts 15,000 to San Diego.
PR started to build excitement for the event two months before it took place with a regular cadence of news, announcing the event, the keynote speakers, new technology showcased, corporate responsibility, local business impact, and awards. PR created an onsite newsroom staffed with 10 PR staffers in charge of distributing 14 press releases, securing video inclusions, and orchestrating social media activations.
The Esri user conference was considered one of the best media events Esri had seen, with news coverage in Bloomberg, CNET, TechCrunch, San Diego Union Tribune, and key GIS media.