Ebates

Elevating an Online Cash-Back Shopping Giant

​CHALLENGE​

Ebates, the pioneer and leader in online shopping, tasked PR with making the company a household name in retail and increasing sales and membership.​

​SOLUTION​
PR used a combination of third-party research and media outreach around all major consumer holidays, media and influencer education, and company announcements to position Ebates as the one-stop shop for all online shopping. ​

​RESULT​
We positioned Ebates as a trusted consumer evangelist, and, according to comScore, Ebates accounted for 5% of all holiday shopping that year. During the next holiday season, PR secured more than 300 articles, totaling over one billion impressions. PR also helped the company be acquired by Rakuten for $1 billion.

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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