Conversica

Leading the Conversation – Around Conversational AI

​CHALLENGE​

Conversica tasked Bospar with building its visibility – from publicizing internal research to securing coverage for a funding round.​

​SOLUTION​

PR jump-started Conversica’s coverage by inserting the company into AI conversations, securing placements in VentureBeat on the AI versus jobs debate and pitching stories about “Westworld.” PR re-positioned Conversica’s internal research – moving away from best-selling practices to the more buzzworthy story of how AI is better at selling than humans, securing coverage in CNET and other tech outlets. Finally, PR positioned Conversica’s B round as the largest such round in conversational AI. ​

​RESULT​

PR secured over 450 placements for Conversica’s funding news, including CNBC (pictured), The Wall Street Journal, Fortune, Inc., TechCrunch, VentureBeat and ZDNet. The campaign also increased website traffic and demo requests.

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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