Conversica

September 22, 2022

Leading the Conversation – Around Conversational AI

CHALLENGE

Conversica tasked Bospar with building its visibility – from publicizing internal research to securing coverage for a funding round.​

SOLUTION

PR jump-started Conversica’s coverage by inserting the company into AI conversations, securing placements in VentureBeat on the AI versus jobs debate and pitching stories about “Westworld.” PR re-positioned Conversica’s internal research – moving away from best-selling practices to the more buzzworthy story of how AI is better at selling than humans, securing coverage in CNET and other tech outlets. Finally, PR positioned Conversica’s B round as the largest such round in conversational AI. ​

RESULT

PR secured over 450 placements for Conversica’s funding news, including CNBC (pictured), The Wall Street Journal, Fortune, Inc., TechCrunch, VentureBeat and ZDNet. The campaign also increased website traffic and demo requests.

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