Transforming Marketing with Purchase Intelligence
Cardlytics was a virtually unknown brand that wanted to establish its first-mover status as the pioneer of Card-Linked Marketing technology and increase visibility of the company’s executive team.
PR messaged purchase-based targeting and leveraged partnerships with major financial institutions, including Bank of America, to establish credibility and expertise. PR also capitalized on Cardlytics’ ability to provide insight into the purchase behavior of approximately 70% of U.S. households to generate media interest in purchase-based targeting.
PR generated 97 pieces of coverage, totaling over 286 million impressions, including a two-page feature article about Cardlytics’ founders in the print edition of Forbes and interviews on Bloomberg TV.