Cambium Networks

Wireless Solutions that Just Work

CHALLENGE

Cambium had been using a large PR firm and realized they needed a more nimble PR agency to amp up their coverage and support their sales teams at key events.​

SOLUTION
Bospar made Cambium’s solutions sexy by showing what pain points they solved – from Wi-Fi connectivity issues and access to communication during natural disasters. Bospar worked with the CEO to draft executive bylines, and Bospar also supported Cambium at key events. Cambium ultimately tasked Bospar with being Cambium’s international agency of record; Bospar coordinates agency coverage around the globe and also provides social selling training to the sales team in English and Spanish.​

RESULT
Cambium has seen its media coverage triple, with coverage in Fox News, VentureBeat, CNET, Network World and many other media.

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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