Bio Bidet

Making a HUGE Splash During Prime Day


Despite being the clear category leader with 30% market share, Bio Bidet was being largely ignored by the media. ​


We started with a research-driven approach, educating reporters about American attitudes about the bidet, positioning the bidet as a money-saving tool now that families were using more toilet paper than ever before due to the lockdown. We also targeted feature product roundups and reviews. 


Ttop-tier commerce editors at ReadWrite, WirecutterNBCNews, CNN Underscored, Buzzfeed, CNET, USA Today, PopSugar, Business Insider, and major consumer magazines were the secret sauce in our PR strategy and ultimately led to Bio Bidet’s Prime Day mega-breakout with over 40 stories secured. Bio Bidet achieved a record number of sales during Amazon Prime Day 2020. Its bidets stood out as a best-seller among the hundreds of thousands of products sold during the event, securing the company’s position as the market leader in the bidet seat space category. ​

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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