Big Panda

Making BigPanda a Big Player Among IT Decision-Makers​

CHALLENGE​

BigPanda needed to generate awareness for its Alert Correlation Platform, reinforce the company as a thought leader among IT decision-makers and create buzz for a new funding round with key financial and business media.​

​SOLUTION​
PR worked with BigPanda to refine messaging, develop announcement strategies and draft media collateral. PR also developed and executed a successful analyst outreach program, securing briefings with top-tier industry analysts, and spearheaded a contributed content program.​

​RESULT​
The team’s aggressive media outreach secured coverage in outlets including The Wall Street Journal, Fortune, CNET, SiliconANGLE, SD Times, DEVOPSdigest, Silicon Valley Business Journal, TMCNet, Xconomy and many others, for a total of more than 102 million media impressions.​

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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